LordMidas.com is not just a shopping mecca but an imaginary world of the legend of King Midas.

This is a very unique e-store, which currently is the solely launched in today’s virtual world. It is ‘shop-in-shop’ destination where it holds exclusive boutiques of the finest and real ‘Made in Italy’ of Italian craftsmanship.

It has been dedicated to the men’s fashion world and fine art collectors (or lovers) of attentive and talented artists from all over the world.

What makes us so unique:

Unlike many other thousands of online shopping destinations we deal directly with manufacturers at their location, which makes us –certified dealers-, allowing us to be more selective and obviously to offer the best price value based on quality and uniqueness.

Each window is an original idea dedicated exclusively to each designer who’s part of this fabulous world, offering among the widest selections in categories they have to offer.

We are proud to say this, because it is indeed a ‘dream come true’.


What is Luxury?

Luxury is research, the chance to experience new routes, to find new and not predictable or already seen solutions. Experimentations are luxury. There are for products which really give you the feeling of luxury for the way they have been made, for the quality of manufacturing, whilst some other expensive and intricate work are just opulent.

Luxury is craftsmanship. A product is lux when it is handmade and not offered from all.

Nowadays, the word ‘luxury’ is basically applied to almost everything you see, from food to electronic devices and with time this word will lose the importance of its meaning.

Our theory is that a customer must feel important, comfortable in his decisions and very, very satisfied with a service and product, we will try everything it takes to be exclusive and offer the real luxury to our customers.


Few but Good

It may create confusion and at times feel like an online open market by placing hundreds of brands to enrich a store’s window, we say few but good due to our very meticulous selection in brands.

Each season there will be a certain quantity of designers or artisans selected who will join the World of Lord Midas, some may not be a fashion icon seen on Madison Avenue in New York or Via Montenapoleone in Milan, but certainly are known for their outstanding products and impeccable craftsmanship, where in some cases they also produce for other ‘famous labels’.

After all just like nature and life, fashion is a cycle.


Sartorially Neapolitan

Neapolitan tailors are true thoroughbred industry, the majority has grown in the shadow of the Vesuvius, following the ancient traditions of Neapolitan tailoring.

City and province are full of small and large fashion houses that ancient tradition handed down over time, a tailor made of classic elegance and impeccable taste for details. Apparel, mostly menswear, is packed with sophistication and refinement. Other highlights include shirts and ties, all products that have created well-known brands abroad.

There is nothing more beautiful for a suit that wears like a glove. In Naples, you know, the taste and elegance of refined dressing are innate qualities. Perhaps this is because in Naples, by tradition, the appearance of a person is of fundamental importance, is sartorially by the smallest of details.

The Neapolitan sartorial tradition is renewed today by skilled operators whose taste is recognized around the world. Between 1930 and 1935 Naples was yet to consider the Central European elegance. Handicrafts triumphed. In Naples, there were the best tailors, seamstresses famous, shoemakers higher than those in England. "

The Neapolitan tailoring is unique because it combines the perfection of hand-made crafts, hands and minds of Naples, with a corporate style, recognizable from the cut.


Shoe Masters

Despite being characterized by a lower diversity and variability, men's clothing is much more complex in terms of elegance and fitness, than female. The precise combinations that a man is bound to respect, to avoid the risk of not be very appropriate for a certain kind of sophistication, are universal and not subject to the alternation of seasonal trends, which often prove inadequat

even proponents of styles.
One of the determining elements of the masculine look is definitely the shoe, the model changes depending on the occasion of use and the different times of the day. The construction of the perfect footwear for men brings us back to a series of craft traditions located in various parts of continental Europe and the United States. Certainly the English and the Italians manufactures are the best known on the international scene, thanks to the existence of specialized districts such as Northampton in England and Marche Region in Italy, thanks to which it is made possible by the worldwide diffusion of those who still models are now a symbol of masculine shoes.
In this first part of our research we focus on formal shoes, and in particular those connected, both closed and open.
When it comes to shoe with closed lacing refers to a model in which the front flippers of gambits, held together by strings, are sewn under the mask, and close a tab above to apply, which is located below the strip of leather lacing. Formal models are by far, some of which have a tradition dating back to the eighteenth century.
Oxford, also known as wingtip, is characterized by having the mask sewn on the gambits, from four to six eyelets for the laces and a seam without decorations to delimit the ballpoint. It is considered the single most elegant shoe in men's footwear in the landscape and is used in the workplace or for ceremonies.
A variant of this model is the Barcroft, which differs from the previous tip for decorating, an element that makes it less suitable for formal and non-official circumstances.
Interesting is also the model Brogue, characterized by punching on the toe and decorations on the seams that create a particular design and unmistakable.
Not less important differentiation between semi-and full-Brogue Brogue, the latter also known for featuring dovetail decorating tip.
The other type of footwear is to open lacing, recognizable by the wings sewn on the cover of gambits ultimately ending up with a tab. The main models of this category are the Derby, the Cromwell, the Burford and Wingtip Blucher.
Although much less formal, the first is a viable alternative to Oxford and is perfectly suited to a deliberately understated look, the lack of seams and decoration at the tip and the upper.
The Cromwell has holes punched Brogue as the model, but with a bit more rounded and lacing identical to that of Derby. This mixture of styles makes it difficult a precise location, but Brown is well suited to look not too formal.
The Burford is generally on the market only in shades of black and is very close to the Oxford model, although the open lacing makes it less formal and more suited to a working environment.
Finally, the Wingtip Blucher, for the successful merger between American and Derby Brogue, which is characterized by a bit more rustic and a thick leather sole. In Italy it is commonly used as colored sandals.