The purpose of this statement is to set out how we will use personal information that we may obtain about you. By using this website and/or by registering as a user of any services provided by Lord Midas on this website you agree to our use of your data as set out herein. When you register and use the Lord Midas website you will be asked to provide certain information such as your contact details. We will store this data and hold it on computers or in manual files. We will use this data to fulfill our agreement with you. Please note that, to provide some of our services, we may require further details from you. We may use information that you provide or that is obtained by us:

* to register you on our website and to administer our website services; ? to administer any prize draws or competitions you may enter;

* for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer, and to enable us to provide you with information about our products and services that we think are relevant to you through our marketing activities; and

* to keep you informed of such products and services (including special offers, discounts, offers, competitions and so on) by any of the following methods: email; telephone (including automated calls); SMS text message and other electronic messages such as picture messaging; post; fax or otherwise (including products and services of other companies and organizations) which we consider may be of interest to you. If you do not wish to receive information of such products and services, please tick the opt-out box provided when registering on this website. You will also be offered the opportunity to opt out in future marketing communications. We will use internal and external validation and fraud checking systems to verify your identity. What information is collected on You may use the website without providing any personal information to LordMidas. You will however, need to provide certain information, including your name, address, telephone number and e-mail address, as well as certain financial information (such as your charge or credit card number) if you choose to purchase products offered on the website for the purposes of paying for the products you ordered and processing your order. Any information you provide on the website will be processed in the U.S. and will be stored on LordMidas's server in the U.S. You may choose to allow LordMidas to store this information in the LordMidas customer database without taking any further step. You may also request by sending an e-mail to LordMidas. delete your personal information at any time as soon as your order has been processed and delivered (see "Changes and access to your personal information. LordMidas may collect non-personal information about you even if you do not purchase any products on the website. Cookies LordMidas reserves the right to use cookies and similar devices on the website to facilitate site-navigation and to customize the information that appears on the website. LordMidas also reserves the right to use cookies and similar devices to collect non-personal information about users of the website, such as a user's IP address, the type of web browser and operating system being used and/or the pages of the website a user visits. LordMidas collects this information in order to monitor usage of the website and to improve aspects of the website. Most browsers accept cookies automatically, but can also be configured not to do so or to indicate when a cookie is being sent. We recommend that you do not disable your browser from accepting cookies, as it will prevent you from moving freely from page to page and from taking advantage of all of the features of the website. Links website may contain links to other third party websites. LordMidas has no control over the content, policies or actions of these websites. The use of any information you may provide to third parties on other websites, or which such parties may otherwise collect on other websites, is not governed by this Privacy Policy. You should carefully review the privacy policies of any third party websites and contact the operators of those websites if you have any questions about their use of your information. LordMidas cannot be responsible for any third party, or its affiliates or agents, failing to use your personal information in accordance with such third party's privacy policy, or any contractual or other legal obligations to which such third party, its affiliates or agents, may be subject. Security has implemented security measures to protect the personal information you provide against unauthorized access and use. All financial information you provide on the website is stored on a secure site. Transactions conducted on the website are protected by an SSL encrypting system. Please be aware, however, that no data transmission over the Internet is 100% secure and any information disclosed online can potentially be collected and used by persons other than the intended recipient. Changes and updates to Privacy Policy By using the website, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. Please check the website periodically to remain informed of any changes or updates to the LordMidas privacy policies and practices. If you allow LordMidas to retain the personal information you provide on the website in its customer database, LordMidas intends to disclose that information to third parties or affiliated companies in a manner that is not already outlined in this Privacy Policy, LordMidas will notify you by e-mail and provide you with an opportunity to opt out of any further use or disclosure of your personal information.